As Olyset® joins the malaria community in working toward Universal Coverage* this year, and prepares for the first World Cup to be played in Africa, Sumitomo Chemical is proud to release the “Palufoot” PSA campaign**.

From across Africa, the greatest African football stars are uniting against malaria — because when malaria is defeated, everyone wins.
 In this campaign, more than 25 football heroes from across the continent unite to bring a common message to their fans: "Your life is important, please use your bednet."

The Palufoot PSA’S are being broadcast across the African continent. More than 20 television spots have now been released, starting in January 2010 for the African Cup of Nations and airing on the European Broadcasting Union; the Commonwealth Network, South African News and Sports Exchange, South African Broadcasting Corporation, MNET, and the African Broadcasting Union, and TV5.

The entire series will be made available again to all of the stations for broadcast during the World Cup in June and July 2010.

Broadcasters can download the PSA’S, each of which is available in English, French, Portuguese, and several local African languages from Roll Back Malaria.

Web versions of the PSA’S can be seen at Olyset Net's website and on YouTube.

Visit the Olyset website at http://www.olyset.net.
Olyset® is a registered trademark of Sumitomo Chemical Co. Ltd

OIyset Net ads designed and produced by Transition Networks LLC.

Malaria Development Review (MDG) 2010

Financial Times - Combating Malaria Report

Financial Times - Combating Malaria Report

Transition Networks is a full-service Web 2.0 (social) + 3.0 (mobile) design and interactive media agency. We define, design and market premiere brands in all media formats including emerging markets. NEW: Mobile web. Mobile Video. Contact: Mary Olson, 917.656.1856 (or) Mary [dot] Olsontransitionet [dot] com.  

*Ref: Universal Coverage is the 2000-2010 Millennium Development Goal (MDG) to sustain change in peoples lives including combating malaria.

**Ref: the Palufoot campaign, launched in January 2010, is part of United Against Malaria's efforts to combat malaria in Sub-Saharan Africa. The campaign involves a number of television spots to raise awareness around malaria prevention. The spots, which are based on a soccer theme, will be broadcast during the African Cup of Nations and the FIFA World Cup.