Media Release, 05 August 2009. Transition Networks has revealed the branding for
Kristi Vosbeck, the new voice of classic high fashion.

The completely original brand is a square hot pink iconic box containing the letters, KV. The iconography is aligned perfectly with the flawless typographic treatment, KRISTI VOSBECK. A secondary KV is an elegant scripted signature adding to the memorability of the brand. The result is a fresh update of the classic styling of past legacy designers with a fresh and surprising twist.

Kristi Vosbeck’s graphic identity works brilliantly across all customer touchpoints from exciting digital media to silk labels to stunning packaging.

Transition Networks create a very effective ‘sitelette,’ KristiVosbeck.com, exclusively to reveal the new brand and marketing messages.

The micro site invites visitors to sign-up to receive updates of the launch date, exclusive viewing of the premier collection, and an invitation to the unveiling of Kristi Vosbeck’s first collection. It promises that each dress will be a unique work of art that pairs elegance with eye-opening creativity.

Kristi Vosbeck’s logo design and business identity system breathes life into her business concept and mirrors her artful designs, femininity, passion and wit. It has been a great opportunity to sift through the complexities of a fresh, new brand, clarify its unique messages and shape its direction.

Contact Transition Networks for strategic concepts, flawless execution and memorable simplicity.