LIMITED RELEASE. 08.05.08. Mary Olson, President & CEO of Transition Networks, the strategic business design, development, and marketing firm and long-time associate, Jeff Logan, a fifteen year veteran of Wall Street and creative Web developer (ClixANT, TownPoll and BUZZspray), have finalized a strategic business plan for a groundbreaking Web 2.0 digital sports media brand. The venture will serve a massive, passionate, international sports vertical and become the first to brand and monetize a specific niche. The venture, currently in stealth mode, is due to launch in Q-2 2009.