Steuben endures as one of the most iconic brands in American history. The centuries-old glassmaking methods and engraving techniques have been passed down through time and, attributed to a revolutionary clear glass formula developed by Corning, Steuben’s crystal designs have been valued gifts, keepsakes and fine collectibles for generations.

Steuben’s unique pieces are produced to the highest standards in the most timeless and endlessly fascinating of materials. The state-of-the-art technology, quality craftsmanship and the pursuit of excellence endure. Imperfect items are destroyed. There are no seconds at Steuben.

When Steuben decided to expand its growth opportunities through the Web—and with rigorous requirements for design perfection, they entrusted the brand to Transition Networks.

Challenges
Bring the first American luxury brand from a bricks and mortar retail business with limited geographical reach to a successful global online enterprise.

Solutions
Bring the first American luxury brand from a bricks and mortar retail business with limited geographical reach to a successful global online enterprise.

Transition Networks developed and deployed a comprehensive strategic business plan for the design and marketing of a fully functional online business enterprise.

We demonstrated persuasive evidence to generate new customers and revenues from new markets. (Imagine the excitement from monitoring the database and seeing the first purchase from Chile!) We delivered innovative design worthy of the first luxury brand on the Web and engineered site-publishing tools for product and promotion management. Once designed and deployed, we marketed and advertised the brand with immediate success. The venture paid for itself rapidly. As a result, Steuben.com became the first retailer to establish a luxury brand online—First to create a perfect user interface and brand experience to mirrored its reputation for flawless crystal design The global online business consistently
exceeded sales forecasts over in-store retail with a high rate of new and repeat customer growth.

Key Deliverables:
• Brand Experience
• Page and Site System Design
• Information Architecture
• Business Operations
• Content Management (CMS)
• eCommerce
• Marketing, Advertising & Online Promotions
• Customer Service Training & Relationship Tools
• Business Analytics
• Ongoing Site Maintenance and Services