PinnacleCare International, Inc., the fast growing healthcare membership community is dedicated to connecting individuals to the finest, most advanced healthcare in the world and effectively managing all their interactions with the healthcare systems. PInnacleCare offers memberships for individuals, families and businesses.

Challenges
PinnacleCare was a brilliantly conceived and a ‘first-to-market’ start-up company a few years ago. However, its growth was constrained by inconsistent messaging, limited branding and market reach.

While PinnacleCare was moving at high speed to capture the marketplace, it required a complete branding system and a persuasive website design that would serve as the primary sales conversion and marketing tool. The brand messages needed to support the founder’s vision of highly serviced healthcare advocacy for a select member community.

Solution
Transition Networks delivered a comprehensive strategic branding, website and marketing plan that integrated new logo design, business identity systems, brand language, website architecture, Web and rich media technology, and print and online marketing communications solutions.

The first major outcome included new revenues generated by the website. It became the primary marketing and sales tool. The previous sales period was very long—1 to 9 months. The new Web-tools enabled PinnacleCare to generate sales in less than 24 hours. The strategy also proved successful in informing visitors who, for the first time, could self-select their own memberships based on their personal health criteria.

Viral promotions driven by strategic partnership relationships with similar brands generated a perfect opt-in contact database. Finally, all branding and media elements were displayed consistently and integrated successfully across all customer touchpoints.

Strong branding, speed to market, and new sales improved the business