Transition Networks’ graphic logo designs + brand identity systems have positioned our client’s businesses across all media. We have always been stewards of the core values of branding.

However, it’s very exciting to innovate and expand the value of branding. Imagine experiencing a greater dimension of a brand wherever it touches its market. Sonic signatures allow brands to forge stronger relationships with customers and increase the memorability of brands.

Challenge
Together with top young American composers, we identified a new brand differentiator, but were faced with very large challenges: How would we breakthrough traditional corporate graphic brand identity that pervades the current market? How would we incorporate music that is flourishing on the Web as never before? How would we introduce break-through services as a creative music company and position ourselves at the forefront of sound branding?

Solution
We had confidence that sound branding would be the foremost brand differentiator and we recognized that it would strengthen the visual perception of a logo and dramatically enhance the experience of traditional corporate brand identity.

We created a strategic business plan and client prototypes. Then we launched Open Fuse, the custom sound branding, sonic signatures and acoustic marketing music company.

We made sound branding a competitive advantage—an innovative and powerful digital marketing tool. From a business perspective, sound branding and music signatures can be leveraged on websites, viral distributed advertising, Web videos, in-store, emails, newsletters,podcasts, presentations, ring-tones and call management. Music is timeless and speaks to a global market

Open Fuse collaborates with clients to target new markets through sound, brand memorability and increased sales. We embrace tradition and redefine the boundaries of sonic arts by offering a broad spectrum of styles, from classical, jazz, electronic and pop, to world and ambient compositions.