Mary Olson is president and CEO of Transition Networks
 
An article on experiential marketing, Columbia Alumni Magazine, reported Mary as one of the Top Women to Watch on the Web.  She sees the creation of the consumer experience as the key to Internet marketing. In Web retail, she says, "Customer experiences are everything to the valuation of the brand, in fact, they are the equivalent of the valuation of the brand. There are a number of experiential strategies that will support the return of the user to an ecommerce website time and again.  Brands that use these strategies will claim entire market segments for themselves."

After a decade of repositioning bricks and mortar luxury brands to fully marketed P&L ecommerce Web businesses, Transition Networks is recognized as the consummate business design strategist in the luxury consumer market.

Ecommerce businesses are created for corporate retailers and entrepreneurs requiring high-level business plans, branding, interactive design, marketing and technology.
 Mary's clients trust her brand stewardship to fulfill expectations of financial growth and marketing success.
 
Actual success requires a perspicacious overview of ecommerce as a fast pace continuum of change.  Always stretching for new possibilities, her constant openness to creativity evolves into clearly conceived innovative strategies.

Mary is at the forefront of social business design with rich media content. Her passion for technology produces next generation solutions. She is currently transitioning clients to mobile web and distributed content marketing.

Recent industry experience includes: Luxury retail, couture fashion, global product branding to combat malaria, personal executive branding, legal publishing, photo sharing, distributed video subscriptions, type 2 diabetes in children.
 
Guest Speaker - Stern School of Business MBA Program, Columbia Business School MBA Program, New York City Bar Association and POWArts.
 
Transition Networks is a full-service Web 2.0 (social) + 3.0 (mobile) design and interactive media and design firm. TN defines, designs and markets premiere brands and their reputations across many industries and all media formats.

Specialties
 
Strategic Online Business P&L Planning
Branding, Logo Design + Business Identity
eCommerce - Online Business Design & Development
Content Writing, Publishing + Content Management (CMS)
Open Source Technology Solutions

Contact: Mary Olson, 917.656.1856 (or) Mary [dot] Olsontransitionet [dot] com